Who are our clients?

There's one thing we could never claim to have - that's a typical client! We have written and edited for many sectors including:

  • Infrastructure and construction
  • Banking
  • Finance and insurance
  • Real estate, new homes and property development
  • Education
  • Health
  • Business promotion
  • IT
  • Sport
  • Television
  • Food
  • Charitable trusts,
  • and many others.

The following are just a few examples of hundreds of texts we have written in the past seven years.  Unfortunately, for confidentiality reasons, we cannot publish any examples of non-price attributes sections we have written for tenders - please refer to the case studies on this site for an indication of our success with writing tender documents.

Examples of our marketing material

Kiwi Ice Cream This well-known icecream manufacturer required a different tone for each section of the website - a professional tone for the corporate section, and a fun, child-friendly tone for the consumer section. The brief also asked for the text to be appropriate for the 'planet' theme in the consumer section.
The Cozy Woll Company The Cozy Wool Company sells merino wool baby products, so the text for this website exudes a gentleness while at the same time markets the strengths of merino wool.
Universal Homes This 50-year-old New Zealand housing company wanted punchy, friendly text with a strong professional edge. We worked closely with the website developer and designer, and the client, to ensure that the text was tailored to the client's site map.  Click here to read our case study on Universal Homes.
White Cliffs This family-owned New Zealand timber company did not previously have a website. We worked closely with the client from the outset to create a site map that would embrace their various divisions and be easy for visitors to navigate. The client required the text to be professional and contemporary as well as to reflect the long-standing, family-owned nature of this business.
Hilton Brown Swimming Though the text for this site is 'bright and chirpy', it also reflects an understanding of the need for safety.
Hutchinson Consulting Engineers Professional, confident and informative, this site for Hutchinson Consulting Engineers gives a full picture of the various engineering services this company offers.
Chong Newztel Media Watch The text for the website for this well-established media intelligence service needed to reflect the professionalism and speedy response times that the company offers its clients. It is a good example of text that combines the long-standing nature of the business with a contemporary, up-to-the minute feel.
Artmount This art mounting business required crisp text for their new website text.
Dataforce
We were provided with some base text for this UK site. Our brief was to rewrite and/or edit it, removing some of the corporate jargon and making it an easier read. This company has many divisions, each requiring a slightly different tone.

We have written many newsletters over the years.  Below are just two examples:

More than Bread Newsletter This monthly newsletter is sent to More Than Bread's many customers. Its style is chatty, direct and informative and it has many calls to action throughout.
Triangle Newsletter The readers of this regional television station's newsletter span television executives, programme providers and politicians and are from many different cultures. The text is fresh, lively and informative and reflects the diverse range of programming on Triangle Television.